As we approach 2025, the automotive industry is anticipating another interest rate cut on December 18th, 2024. While lower rates might stimulate buyer interest, they present a hidden challenge for auto dealers, the potential surge in refinancing and subsequent F&I chargebacks.
In 2024, the Federal Reserve implemented two rate cuts and is expected to cut rates a third time by 25 basis points in the coming days. Each cut typically triggers a wave of car loan refinancing that impacts dealership bottom lines. Additionally, following his inauguration on January 20th, 2025, Trump is expected to implement measures that could encourage further Fed rate cuts. As Benjamin Franklin once said: "Change is the only constant in life. One's ability to adapt to those changes will determine your success." This philosophy embodies the business strategy that successful auto dealers are adopting today—with the goal of future-proofing their businesses.
This is where Ikon Technologies stands apart. As a solution built by dealers for dealers, we understand the critical importance of protecting your F&I revenue. Our connected car product is a hard-add solution, meaning once it's installed, it's permanent - no chargebacks, no refinancing risks, just secure revenue.
Ikon's solutions and business model are built by dealers, for dealers. This dealer-centric mentality that we pride ourselves on drives us and drives innovation at Ikon. This F&I offering is not the only solution we bring to your dealership; we also provide you with the means to improve operational efficiency, protect your inventory, and maximize profitability. We provide hundreds of successful dealers with a toolbox of solutions to cover different bases:
Ready to protect your F&I revenue and transform your dealership operations? Visit us at NADA 2025, Booth #5835, to discover how Ikon can help your dealership thrive.