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Jim AnaniAug 8, 2025 9:30:00 AM3 min read

How to Position Insurance Savings with Ikon

 

Insurance costs are through the roof. Thieves are getting smarter. And Ikon gives your F&I team a way to turn those pain points into a close.

 

Connected vehicle protection is a conversation starter that helps customers save on insurance, reduce theft risk, and recover their vehicles faster.

This isn't about pushing a product. It's about giving your F&I team a way to say: “Protect your vehicle and possibly save money while you're at it.” The message is simple, it feels personal, and when delivered right, it makes Ikon feel less like a product and more like a smart decision.

Help Customers See the Value Without Overselling

Most customers don’t know that connected vehicle protection can potentially lower their premiums. Many insurers offer discounts of up to 20% for theft recovery systems, but customers won’t ask about it, you'll need to tell them.

Here’s how to start the conversation:

"You’ve probably seen the headlines, car thieves are getting smarter and faster. In fact, a car was stolen every 37 seconds last year.

But we install Ikon on all of our vehicles to help protect you from day one.

It gives you a few powerful tools:

  • You can set notification alerts if your vehicle leaves a certain area, and that’s great for home, travel or even valet parking.
  • You’ll know instantly if someone disconnects or tampers with the system.
  • You can set speed alerts which are helpful if you’re lending your car to a younger driver or someone new.

All of it runs through a free app, and only you can see your car’s location. Your data isn’t shared unless you choose to share it, like if you report a theft.

Now, on top of all that protection, some insurance providers offer up to 20% off your monthly premium when your vehicle has connected technology like this.”

If the customer asks what happens if their vehicle is stolen, you can simply explain the theft benefits:

"And if your vehicle is stolen, Ikon helps recover most cars in under 30 minutes. That’s part of the reason insurance carriers see it as a serious theft deterrent.

But in the rare case you can’t get your vehicle back within 30 days, you get up to $10,000 in theft benefit:

  • Up to $1,000 toward a rental
  • Up to $1,000 toward your deductible
  • And $8,000 toward your next vehicle.

It’s peace of mind that actually works."

Consumers are increasingly cost-conscious, and a potential insurance savings benefit helps position Ikon as both practical and protective.

Car Insurance_Customers would pay more for their car if they could save on insurance

Insurance Rates Are Hammering Customers

Insurance premiums are hitting record highs. Some drivers are now paying over $700 per month, especially those behind the wheel of high-risk vehicles like Kias and Hyundais, which have topped the most-stolen lists nationwide over the past two years.

That kind of pressure shows up at the desk. Buyers are stretched thin, and anything that offers real value, or helps them avoid future stress, can make a difference in closing.

That’s why highlighting the potential insurance savings with Ikon matters. For buyers already feeling the strain, knowing that they may qualify for a connected car discount of up to 20% gives them one more reason to say yes.

Reinforce the Message with a Certificate

You can provide an Ikon Insurance Savings Certificate with every activated vehicle. It confirms that the vehicle is equipped with theft recovery technology, and gives your customer something to take directly to their agent.

This removes friction, reinforces trust, and gives your team another benefit to highlight at the point of sale.

Insurance Savings Aren’t Just for the Customer

Your dealership may also benefit from insurance premium reductions when you equip your entire lot with connected car protection. Commercial providers are increasingly receptive to programs that reduce risk, accelerate recovery, and prevent total loss claims.

Ikon helps dealers by:

  • Enabling real-time location sharing with law enforcement
  • Providing tamper alerts and movement notifications
  • Supporting faster recoveries with Stolen Vehicle Recovery Mode

These features can reduce your risk profile when negotiating with your provider.

What It All Means for Your Dealership

Ikon allows you to:

  • Offer a product with real-world insurance savings potential
  • Strengthen your F&I close with a practical benefit customers understand
  • Reduce theft risk on your lot and improve your loss ratio
  • Provide recovery support that benefits both the customer and your insurance provider

This is connected vehicle protection that supports your customers and protects your business at the same time.

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AUTHOR

Jim Anani

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