Smart Marketing

Take the guesswork out of retention. Boost customer-pay ROs, lifetime value and repeat vehicle purchases with Ikon Smart Marketing

100
%
Dealer Branded Messages
50
+
Incremental RO's Per Month
24
%
Campaign Response Rate
74
%
Higher New Car Purchase Rate
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BENEFITS

Create Ikonic Service Relationships

Maximize your dealership’s potential with Ikon’s automated Smart Marketing service reminders. We use live mileage data to trigger personalized outreach under your brand, making it easier than ever for your customers to book their next appointment and for you to grow your Fixed Ops revenue.

BOOST CUSTOMER RETENTION

The Ikon Smart Marketing platform is an extension of your marketing team; focused on delivering you service appointments and actionable service leads triggered by real-time mileage from the Ikon GPS system.

TIMING IS EVERYTHING

We provide just-in-time service reminders based on actual mileage triggers. This provides a seamless service experience and significantly decreases customer defection and increases customer and loyalty.

AS EASY AS 1, 2, 3, 4!

1. The system detects a VIN is near a mileage trigger.
2. We send a personalized text message .
3. Customer schedules using the link to your scheduler. If customer doesn't click, we send up to three more reminders.
4. We provide you with a list of appointments and "clicks" to follow up on so you see the value Ikon adds to your business. These are high-intent leads you get from us at no additional cost as part of the program.  

YOUR CAMPAIGNS, YOUR WAY

We can customize service texts in any way you like, including adding discounts or seasonal specials. Just ask your dedicated Ikon Account Manager and we'll update your campaign(s) anytime you want us to. We'll also share with you best practices that are driving Customer Pay ROs for our other dealers.
TESTIMONIALS

What Our Dealers Are Saying

Metro Mazda Mesquite

Ikon built my brand and my business better than third parties or old-fashioned marketing tactics. This product grows our business and our brand with solutions that drive revenue I can actually measure.

Steve Fly
Metro Mazda Mesquite
Classic Chevrolet

I'll tell you, it's been a saving grace for us because not only is it the solutions that you're signing up for, but also, the customer support and the personnel.

Dorian Jimenez
Classic Chevrolet
South County Chrysler Jeep Dodge Ram

Ikon has been a huge plus in a lot of ways. Not only has it increased our sales penetration numbers, but it has also increased the average profit per sale by $300, which is a nice addition to the bottom line. We would absolutely recommend Ikon to any other dealer that's looking for a telematics partner. If they're not, they should be.

Allen Masengill
South County Chrysler Jeep Dodge Ram
Corwin Ford

Ikon's automated customer retention solution couldn't be simpler, and their support team is always ready to assist. Since implementing Ikon's system, we've seen a measurable boost in repeat business.

Niko Armijo
Corwin Ford
Bellevue Nissan

Smart Marketing has been a game-changer. We've seen a significant increase in the number of returning customers. The timely campaigns have really boosted our customer engagement.

Damon Rousell
Bellevue Nissan
FAQ

Frequently Asked Questions

How does a "no monthly fee" model help sales teams close more deals?

By offering a lifetime connected car service with no monthly subscription fees, your sales team can overcome a major consumer objection. This "value - added" feature enhances the vehicle’s overall package, making the sale easier to close while providing the customer with permanent peace of mind and smart car technology without recurring costs.

Is the Ikon Connect hardware compatible with all vehicle makes and models?

Yes, our connected car hardware is designed for universal compatibility, allowing dealers to protect and monetize their entire inventory regardless of the brand. This versatility makes it an ideal solution for used car departments and multi - brand franchise groups looking for a unified GPS tracking and inventory management system.

How do automated service alerts benefit the dealership’s service department?

The system monitors vehicle mileage and health in real - time, sending proactive service notifications and personalized maintenance coupons to the customer. This digital connection ensures that your dealership remains the primary point of contact for repairs, effectively capturing more service business and preventing customers from migrating to independent shops.

What specific security features does Ikon Connect provide for vehicle theft recovery?

Ikon Connect provides advanced GPS vehicle tracking and stolen vehicle recovery tools that allow owners to monitor their car’s location in real - time. In the event of theft, the app enables users to share live tracking data with law enforcement, increasing the speed of recovery and reducing the risk of a total loss for the customer.

How does offering a connected car solution like Ikon Connect increase dealership revenue?

Integrating a connected car platform allows dealerships to offer high - margin F&I products that provide tangible value. Beyond the initial sale, the system drives long - term revenue by automating service reminders and marketing directly to the customer’s smartphone, which significantly boosts dealership customer retention and service drive traffic.