Ikonic Customer Relationships
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GPS, Telematics & AI

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Made #ByDealersForDealers
PERFORMANCE POLISHED

Powering Ikonic Dealerships

An Ikonic dealership is one where operational friction has been refined into total operational order. It is the state where Sales Velocity is accelerated, F&I Gross is secured against chargebacks, and Service Bays stay full on autopilot.

Our promise

Through our decades of experience as car dealers, we've crafted an integrated program that ensures your store runs with the clarity and precision of a diamond.

They chose the Ikon Way
BENEFITS

The Ikon Way: Supercharged Inside & Out

Inside the dealership, we eliminate sales friction, protect assets, increase PVR, preserve gross, make operations smoother, and create a superior customer experience.

Outside, we help you create a strong connection between the customer, your brand, and Service so they come back for every RO and their next new vehicle.

Click a black circle to see common dealership challenges.
Then activate the Ikon Loop👇 to see what life is like with Ikon!
ACTIVATE THE IKON LOOP
Sales Dept.
F&I Dept.
Service Dept.
Owner/GM
10
10
"If I lose them to an independent shop for service, I’ve lost the next sale. Once they stop pulling into my drive, they’re basically dead to me for their next unit."
Owner/Operator
L. Wilson
10
"Ikon locks them in. Since they’re tied to my app and my service bay, they’re 74% more likely to buy their next car from me. It’s not just a retention tool—it’s my future sales pipeline."
General Manager
S. Gonzalez
9
9
"We’re flying blind on mileage, so our marketing is just 'spray and pray.' Half these customers don’t know a dipstick from a kickstand, and we have no idea when they’re actually due for a visit."
Service Director
R. White
9
"Ikon’s Smart Marketing hits them with a text the second they hit the mileage mark. It’s automated, dead-accurate, and hooks them right into the schedule to pump up our customer-pay ROs."
Fixed Ops Director
M. Lee
8
8
"We get murdered on the service handoff. The second that oil change notification pops, the customer ghosts us for the nearest Jiffy Lube because we aren't top-of-mind."
Fixed Ops Director
W. Jackson
8
"Ikon kills the friction with one-click scheduling right in my branded app. We’re capturing the RO before they even think about going down the street to a barely trained grease monkey."
Service Director
J. Lopez
7
7
"The OEM app is a Trojan horse - they’re highjacking my customer and cutting me out of the loop. I’m paying to keep the lights on while they steal the sovereignty of my database."
GM
R. Taylor
7
"Ikon puts my brand front and center on their home screen every day. It’s my store’s name they see for service and sales, keeping me in the driver's seat of the relationship."
GM
T. Anderson
6
6
"My reinsurance program is bleeding me dry with administrative fees, and I’m waiting forever for a payout—it’s like my own money is held hostage while I wait for the 'A' account to vest."
Owner
J. Johansen
6
"Ikon has the industry’s lowest fees and gets me paid as soon as 90 days. It turns the 'long game' of reinsurance into immediate, accessible cash flow to build my wealth."
Owner
B. A. Jones
5
5
"My PVR is getting murdered by chargebacks because customers are flipping their trades every 18 months. The stuff I’m selling isn’t sticking."
Finance Director
C. Williams
5
"Ikon is sticky gross. It’s a hard-add, so that money is locked in the day they drive off - no chargeback risk. Plus, I can wrap the term to match the note."
Finance Manager
D. Hernandez
4
4
"I’m grinding for every point of front-end gross. If I force hard-adds customers don’t want, they lock up and trust goes out the window. "
Sales Manager
J. Johnson
4
"Customers love the app and the $10,000 theft benefit sells itself. It puts $323 or more per deal into my front-end gross. Everybody happy."
Sales Manager
J. Martinez
3
3
"My guys are burning daylight hunting for fobs and wandering the lot. By the time we find the unit, the customer is already halfway out the door."
GSM
K. Nguyen
3
"With Ikon, we’re straight to the unit in seconds. Every fob is tracked and every car is pinned on the map, so we're out on the test drive while the lead is still hot."
GSM
M. Garcia
2
2
"Floorplan audits are a total time-suck, and after five units walked last year, my insurance is through the roof. I'm bleeding out on premiums and manual labor."
GSM
R. Gupta
2
“Audits are down to minutes, not hours. Police jump on our recoveries because the data is dead-on, and we’re getting units back fast. Even our insurance carrier is cutting us a break on the premiums.”
GSM
R. Smith
1
1
“My current GPS setup is a total drain - I'm paying all the inventory up front with zero lift for Fixed Ops and no support. It's all cost and I get no service or support.”
Owner
M. Miller
1
“Ikon is a game-changer - zero upfront cost and it pumps profit into every department. They're a real partner, not just another vendor who ghosts you after the sale.”
Dealer Principal
D. Rodriguez

Lot & Key Management
Made Easy

Master your lot. Locate cars and keys, check battery reports, produce audit reports, view lot aging, and recover stolen vehicles, all with no upfront cost. We make money when you make money.

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Connected Car =
Connected Customer

Connect your customers. Offer your customers a valuable theft recovery service with a $10,000 theft benefit and dealer-branded app that connects them to you long-term while driving non-cancellable PVR.

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Smart Marketing &
Service Retention

Boost customer loyalty. We send mileage-triggered, automated text campaigns and schedule service appointments for you, increasing customer-pay ROs and keeping them coming back to you.

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IMPACT

Choose the Ikon Way

Discover how you can transform every department: from operational friction and financial volatility, to efficiency and profitability.

1

Sales Manager

The Ikon Way is sales velocity. It's finding cars and keys fast and ensuring you're always appointment ready, saving15 minutes per sale. Sell faster, sell more.
2

F&I Director

The Ikon Way is F&I profitability. A useful, non-cancellable product that that's easy to sell and wrap. Its app and $10,000 theft benefit deliver tangible value.
3

Service

The Ikon way is service loyalty. We connect you to your customers at the exact moment they need service with Smart Marketing that drives ROs and long-term loyalty to your dealership.
X

General Manager / Owner

The Ikon Way is dealer sovereignty. It empowers you to stay connected to your inventory, your customers, and their vehicles, long after they leave the lot, driving Customer Lifetime Value.